Construction Chemicals (EB) China opens online Tmall store
On December 1 2015, Construction Chemicals (EB) China opened its official online store on Tmall.com, Alibaba’s e-commerce platform, to market some of the products via this new channel in addition to conventional business models.
After one-year’ preparation, EB China together with a strategic partner invests in the project and runs this e-marketing initiative. The first wave of products includes five different kinds of indoor paints and two DIY cementitious waterproofing products, including a VOC-free paint product primarily targeting bedroom use of children. Other products, such as sealants, will be available at a later time.
EB China’s Tmall shop is now online at basftl.tmall.com.